We build ideas that stick—bold and impossible to ignore.

We present ideas that hit audiences right between the eyes with messages that are undeniable and actionable.

We combine strategic insight, medical expertise and creative firepower to help healthcare brands move people.

Why choose us

Media MICE is a global eye care media, publishing and creative communications company specialising in ophthalmology and optometry. Founded in Singapore in 2009, we combine medical journalism, scientific content, creative production, video and digital communications to connect the global eye care community.

Through PIE, CAKE and COOKIE magazines, MICE TV, conference coverage and industry collaborations, Media MICE works with eye care professionals, leading societies and companies across APAC, EMEA and the Americas.

15+ Years

Eye Care Expertise
Specialised experience in ophthalmology and optometry media, publishing and communications since 2009.

3 Flagship Publications

Specialist Publishing
PIE, CAKE and COOKIE deliver dedicated content across ophthalmology and optometry to eye care professionals worldwide.

Global Congresses

On-site Production
Editorial, video and content production from major international eye care congresses around the world.

Leading Societies

Industry Partnerships
Collaborations with major eye care organisations including ESCRS, AAO, APAO and other professional societies.

MICE TV

Video & Digital Content
Interviews, congress coverage, branded video, educational content and digital storytelling created specifically for eye care.

APAC · EMEA · Americas

Global Reach
An international network connecting eye care professionals, industry partners and audiences across key global markets.

Partner Perspective

Partnering with Media MICE for our new Corporate HQ inauguration launch gave Appasamy Associates global visibility like never before. The powerful mix of video, e-blasts, social posts, KOL interviews and LinkedIn coverage told the story of our transformation journey in a compelling way. It helped us reach the global ophthalmic community with confidence and reinforced our position as an innovation-driven leader from India

Mr. Thiruvengadam Subramanian

Head of Marketing, Appasamy Associates

Case Studies

Allergan Custom Publication

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Santen App Content

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Bausch & Lomb Peer Review Article

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Stop Looking. Start Seeing Results.

Partner with the media house that lives and breathes ophthalmology. Let’s turn your clinical data into a compelling narrative!

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